Jenny Dawkins

Research Director and Head of Corporate Responsibility Research

Ipsos MORI

Jenny Dawkins is a Research Director and Head of Corporate Responsibility Research at Ipsos MORI. Jenny has been researching attitudes to companies’ sustainability performance for ten years, covering a wide range of stakeholder audiences from consumers to legislators, NGOs, media and investors, as well as business people themselves. Jenny is a regular speaker and writer on corporate responsibility and corporate reputation and has worked with a wide range of corporate and not-for-profit clients, including EDF Energy, National Grid, ExxonMobil, British Gas, BAE Systems, Sainsbury’s, Marks & Spencer, the John Lewis Partnership, Kellogg’s, the Co-operative Group, Vodafone, Orange, T-Mobile, O2, BAT and Amnesty International. Jenny has a background in both consumer and local government research and graduated from Durham University with a first class degree in English Literature.

Ipsos MORI has pioneered opinion research in the area of corporate responsibility, helping clients consult their stakeholders about how companies should respond to these issues, in a local, national and global context. Ipsos and MORI merged in 2005 to form what is now the second largest UK market research group. The Ipsos Group of research companies operates in 64 countries worldwide, focusing on five specialisms: ASI (The Advertising Research Specialists); Marketing (The Innovation and Brand Research Specialists); MediaCT (The Media, Content and Technology Research Specialists), Public Affairs (The Social Research and Corporate Reputation Specialists) and Loyalty (The Customer and Employee Research Specialists).